The Real Cost of Slow Websites: How High Latency Impacts Customer Satisfaction and Your Bottom Line
In today's fast-paced digital world, a slow website can be the silent killer of your online business. High latency, the technical term for a delay in data transfer, can have a massive impact on how users experience your site. This delay can lead to frustrated visitors, lower engagement, and ultimately, a hit to your revenue. Just like in the case of Landauer , a company that drastically improved its user experience by tackling latency, focusing on website speed is crucial for success. How a Slow Website Hurts Your Business Think about your own online experiences. If a page takes too long to load, what do you do? You probably leave and find a faster alternative. Your customers are no different. Here’s how a sluggish website can negatively affect your business: Losing Customers and Sales: Studies show that a significant number of users will abandon a website if it takes more than a few seconds to load. For online stores, this means lost sales opportunities as frustrated ...